'Zara's Fast-Fashion Edge'

http://www.bloomberg.com/bw/articles/2013-11-14/2014-outlook-zaras-fashion-supply-chain-edge

This article written for Bloomberg by Susan Berfield & Manual Baigorri concentrates on the background behind Zara.

'Arteixo is a small town in northwestern Spain near the Atlantic. It’s the headquarters of Zara, the company that introduced the idea of fast fashion some two decades ago, then developed a highly centralized and often studied—but rarely duplicated—design, manufacturing, and distribution system. The building is officially known as the Cube. Those who work there think of it as the brain.'

The article introduces more facts about 'the Cube' such as the idea that 'Speed and responsiveness are more important that cost'. This shows how Zara strive so much for their beliefs in that speed and responsiveness is key, unlike any other company who is all about profit. Maybe this is why Zara is so successful ?